Privacy policy
Last updated: July 8, 2026
ConceptWalls is operated by MU Group LLC (“ConceptWalls,” “we,” “us,” or “our”). This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit or use our website, submit a form, request information, create an account, contact us, or otherwise interact with us through conceptwalls.store and related services.
ConceptWalls uses Shopify to host and operate certain website features. Although our website may display products, collections, materials, services, and showroom information, we do not currently process online purchases directly through this website. Product purchases, custom orders, quotes, shipping, returns, exchanges, installation, and project terms may be handled separately through written quotes, invoices, purchase orders, or other agreements.
Please read this Privacy Policy carefully. By using or accessing our website, you acknowledge that you have read and understand how we collect, use, and disclose personal information as described in this Privacy Policy.
If there is a conflict between our Terms of Use and this Privacy Policy, this Privacy Policy controls with respect to the collection, use, processing, and disclosure of personal information.
Personal Information We Collect
For purposes of this Privacy Policy, “personal information” means information that identifies, relates to, describes, or can reasonably be linked to an individual or household. Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably be linked to you.
Depending on how you interact with our website and services, we may collect or process the following categories of personal information:
Contact Information
This may include your name, company name, email address, phone number, billing address, shipping address, business address, or other contact details you provide to us.
Business, Trade, or Account Information
If you request a trade account, create an account, submit a business inquiry, or communicate with us as a designer, contractor, architect, builder, property owner, purchasing agent, or other business contact, we may collect information such as your company name, business type, professional role, project type, preferences, login credentials, account settings, and related information.
Project and Inquiry Information
We may collect information you submit in connection with product inquiries, showroom appointments, design consultations, custom projects, sample requests, installation requests, quote requests, or other communications with us. This may include project details, product interests, dimensions, design preferences, installation location, uploaded files, reference images, or other information you choose to provide.
Transaction or Order-Related Information
If you purchase products or services from us outside of the website, we may collect information related to your quote, invoice, purchase order, project, delivery, shipment, return, exchange, or customer service request.
We do not currently process online checkout transactions directly through this website. If payment information is collected in connection with an offline transaction or through a third-party payment provider, that information may be processed by the applicable payment processor according to its own terms and privacy practices.
Communications With Us
We may collect personal information contained in your emails, phone calls, messages, forms, customer support requests, reviews, feedback, or other communications with us.
Device and Technical Information
We may collect information about the device, browser, operating system, network connection, IP address, unique identifiers, and other technical information used to access our website.
Usage Information
We may collect information about how you interact with our website, including pages viewed, links clicked, products or collections viewed, time spent on the website, referring pages, search activity, and other usage data.
Cookies and Similar Technologies
We may collect information through cookies, pixels, tags, analytics tools, advertising technologies, and similar technologies. These technologies may help us operate the website, remember preferences, understand website performance, improve user experience, and provide marketing or advertising.
Sources of Personal Information
We may collect personal information from the following sources:
Directly From You
We collect information you provide when you contact us, submit a form, request a quote, create an account, request a trade account, schedule a consultation, communicate with us, upload files, or otherwise provide information to us.
Automatically Through the Website
We may collect information automatically when you visit or use our website, including through cookies, pixels, analytics tools, and similar technologies.
From Service Providers
We may receive information from vendors and service providers that help us operate our website, manage communications, provide analytics, support marketing, host data, or provide other business services.
From Business Partners or Third Parties
We may receive information from business partners, advertising partners, social media platforms, analytics providers, referral sources, or other third parties, where permitted by applicable law.
How We Use Personal Information
We may use personal information for the following purposes:
To Operate and Improve Our Website and Services
We use personal information to operate, maintain, personalize, and improve our website, products, services, showroom experience, trade account features, customer communications, and business operations.
To Respond to Inquiries and Provide Customer Support
We use personal information to respond to your questions, quote requests, showroom appointment requests, trade account requests, product inquiries, custom project inquiries, sample requests, installation requests, and other communications.
To Provide Quotes, Project Information, and Services
We may use personal information to prepare quotes, provide product information, assist with project planning, process offline orders, arrange delivery or shipping, coordinate installation services, manage customer relationships, and provide related support.
To Manage Accounts
If account functionality is available, we may use personal information to create, maintain, authenticate, and manage your account, preferences, and related website features.
For Marketing and Advertising
We may use personal information to send marketing communications, promotional emails, product updates, showroom news, trade program information, or other communications that may be relevant to your interests.
We may also use cookies, pixels, analytics tools, and advertising technologies to help measure advertising performance, understand website activity, and show more relevant ads on our website or other websites.
For Analytics and Website Performance
We may use personal information and usage data to understand how visitors use our website, improve website functionality, measure performance, troubleshoot issues, and enhance the user experience.
For Security and Fraud Prevention
We may use personal information to help protect our website, users, business, systems, and services from unauthorized access, fraud, misuse, malicious activity, or other security risks.
For Legal and Compliance Purposes
We may use personal information to comply with applicable laws, regulations, legal processes, subpoenas, court orders, government requests, contractual obligations, and internal policies. We may also use personal information to enforce our terms, protect our rights, defend legal claims, or participate in legal proceedings.
How We Disclose Personal Information
We may disclose personal information to third parties for legitimate business, operational, legal, or commercial purposes, including the following:
Shopify
Our website is hosted and supported by Shopify. Shopify may collect and process personal information related to your access to and use of our website in order to provide, secure, maintain, and improve its platform and related services.
Service Providers and Vendors
We may disclose personal information to vendors and service providers that perform services on our behalf, such as website hosting, IT services, analytics, email delivery, marketing support, customer support, data storage, business operations, shipping coordination, and related services.
Analytics and Advertising Partners
We may disclose certain information to analytics providers, advertising partners, marketing platforms, and similar third parties to help us understand website activity, measure marketing performance, and provide relevant advertising.
Depending on your state of residence, some of this activity may be considered a “sale,” “sharing,” or “targeted advertising” under certain U.S. state privacy laws. You may have the right to opt out of certain uses or disclosures of your personal information as described in the “Your Rights and Choices” section below.
Business Partners
We may disclose personal information to business partners, contractors, installers, suppliers, or other parties when reasonably necessary to respond to your inquiry, provide services, prepare a quote, coordinate a project, or fulfill a request.
When You Direct or Consent to Disclosure
We may disclose personal information when you direct us to do so, request that we share information, use social media integrations, interact with third-party features, or otherwise provide consent.
Affiliates and Corporate Transactions
We may disclose personal information to our affiliates or within our corporate group. We may also disclose personal information in connection with a business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction.
Legal, Compliance, and Protection Purposes
We may disclose personal information when necessary to comply with applicable law, legal process, government requests, subpoenas, court orders, or similar obligations. We may also disclose personal information to enforce our terms, protect our rights, protect our users, prevent fraud, investigate security issues, or defend against legal claims.
Relationship With Shopify
Our website is hosted by Shopify, which provides technology that allows us to operate and manage our website. Information you submit through our website may be transmitted to and processed by Shopify and its service providers, which may be located in countries other than where you reside.
Shopify may also collect and process certain information about your interactions with our website and with Shopify’s services in order to provide, improve, secure, and support its platform.
In some circumstances, Shopify may process personal information for its own purposes, including to provide enhanced features, improve its services, support fraud prevention, or comply with legal obligations. To learn more about how Shopify processes personal information, you may review Shopify’s Consumer Privacy Policy at:
https://www.shopify.com/legal/privacy
You may also visit Shopify’s Privacy Portal at:
Cookies and Similar Technologies
We may use cookies, pixels, tags, analytics tools, advertising technologies, and similar technologies on our website.
These technologies may be used to:
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operate and secure the website;
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remember preferences;
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understand website traffic and user behavior;
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improve website functionality;
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measure marketing and advertising performance;
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personalize content or advertising;
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support analytics and retargeting.
Some cookies are necessary for the website to function properly. Other cookies, such as analytics or marketing cookies, may be optional depending on your location and applicable law.
Where required by law, we will provide a cookie notice or cookie preference tool that allows you to manage your cookie choices. You may also be able to control cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.
Third-Party Websites and Links
Our website may contain links to websites, platforms, applications, or services operated by third parties. We are not responsible for the privacy, security, content, accuracy, or practices of third-party websites or services.
If you visit a third-party website or interact with third-party services, you should review the privacy policies and terms of those third parties. Our inclusion of a link does not imply endorsement of the third party, its website, or its practices.
Children’s Privacy
Our website and services are not intended for children. We do not knowingly collect personal information from children under the age of 13 or under the age of majority in your jurisdiction.
If you are a parent or guardian and believe that a child has provided us with personal information, please contact us using the contact information below, and we will take appropriate steps to delete the information as required by applicable law.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share,” as those terms may be defined under applicable law, personal information of individuals under 16 years of age.
Security and Retention of Personal Information
We use reasonable administrative, technical, and organizational measures designed to help protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security.
We recommend that you do not send sensitive or confidential information to us through unsecured channels.
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide services, respond to inquiries, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and protect our rights.
The length of time we retain personal information may depend on the nature of the information, the purpose for which it was collected, legal requirements, business needs, and whether an ongoing relationship exists with you.
Your Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information. These rights may include:
Right to Access or Know
You may have the right to request access to personal information we maintain about you and to receive information about how we collect, use, and disclose it.
Right to Delete
You may have the right to request that we delete personal information we maintain about you, subject to certain exceptions.
Right to Correct
You may have the right to request that we correct inaccurate personal information we maintain about you.
Right to Data Portability
You may have the right to request a copy of certain personal information in a portable format, where required by applicable law.
Right to Opt Out of Sale, Sharing, or Targeted Advertising
Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information or the use of your personal information for targeted advertising, as those terms are defined under applicable privacy laws.
You may exercise this right by contacting us at:
Email: info@conceptwalls.store
Subject Line: Privacy Choices Request
If available on our website, you may also use our “Your Privacy Choices” or cookie preference tool to manage certain privacy choices.
Global Privacy Control
If you visit our website with the Global Privacy Control signal enabled, we will treat that signal, where required by applicable law, as a request to opt out of activities that may be considered a “sale,” “sharing,” or targeted advertising for the browser and device you used to access our website.
Your privacy choice may apply only to the specific browser or device you use unless you provide additional information that allows us to apply your request more broadly.
Other than Global Privacy Control, we do not currently respond to “Do Not Track” signals.
Marketing Communications
We may send you promotional emails or other marketing communications. You may opt out of receiving promotional emails by using the unsubscribe link included in those emails or by contacting us.
If you opt out of promotional communications, we may still send you non-promotional messages, such as responses to inquiries, account-related messages, project communications, service updates, or legally required notices.
How to Exercise Your Rights
You may exercise your privacy rights by contacting us at:
Email: info@conceptwalls.store
Subject Line: Privacy Request
To process your request, we may need to verify your identity. We may request information reasonably necessary to confirm that you are the person about whom we collected personal information or that you are authorized to act on behalf of that person.
We will not discriminate against you for exercising your privacy rights.
Depending on applicable law, you may designate an authorized agent to submit a request on your behalf. Before accepting a request from an authorized agent, we may require proof that you authorized the agent to act on your behalf, and we may also require you to verify your identity directly with us.
We will respond to privacy requests within the time required by applicable law.
Complaints and Appeals
If you have concerns or complaints about how we handle personal information, please contact us using the contact information below.
Depending on where you live, you may have the right to appeal our decision regarding a privacy request. If your jurisdiction provides this right, you may submit an appeal by contacting us at:
Email: info@conceptwalls.store
Subject Line: Privacy Appeal
Depending on applicable law, you may also have the right to lodge a complaint with your local data protection authority or state privacy regulator.
International Transfers
We are located in the United States. If you access our website from outside the United States, please understand that your personal information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate.
These countries may have privacy and data protection laws that differ from those in your jurisdiction.
Where required by applicable law, we rely on appropriate transfer mechanisms for international transfers of personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, services, legal requirements, or other operational reasons.
When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page. Where required by applicable law, we may provide additional notice of material changes.
Your continued use of our website after the updated Privacy Policy is posted means that you acknowledge the updated Privacy Policy.
Contact Us
If you have any questions about this Privacy Policy, our privacy practices, or your privacy rights, you may contact us at:
ConceptWalls / MU Group LLC
1300 Stirling Road, 2A
Dania Beach, FL 33004
United States
Email: info@conceptwalls.store